Economics & Marketing
Introduction
The economics, marketing and policy team are a team of researchers, within Garden Organic’s research department, whom work on the areas of economics, marketing and policy predominately in organic horticultural (fruit and vegetables) systems.Our aim is to improve the information, knowledge and understanding of the economics, resource use, market, food chains and socio-economic impact of organic horticultural food chains in order to improve their sustainability.
Our current areas of specialisation are:
- Farm economics
This includes whole farm and enterprise analysis using Farm Business Survey (FBS) methodology.
To find out more about this follow the links or contact Ulrich Schmutz. - Environmental Economics
This includes work on farm resource use, sustainability and the environmental impacts of organic land use.
To find out more about this follow the links or contact Ulrich Schmutz. - Rural economy
This area of our work investigates the socio-economic impacts of organic horticulture.
To find out more follow the links or contact Ulrich Schmutz. - Marketing
This includes results from industry and consumer surveys, organic vegetable and fruit market analysis, and information on marketing strategies.
To find out more follow the links or contact Ulrich Schmutz.
We currently work on a range of projects funded by DEFRA, the EU, Garden Organic members, and Coventry University. We collaborate with many other institutions including: The University of Wales, Elm Farm Research Centre, Warwick University, ADAS and Coventry, Exeter Cambridge and Leeds universities. We are open to work with others on interdisciplinary research.
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Garden Organic is the working name of the Henry Doubleday Research Association (HDRA).
We are not responsible for the content of external web sites.
Garden Organic is the working name of the Henry Doubleday Research Association (HDRA).
We are not responsible for the content of external web sites.

