As part of this change, you’ll notice that the magazine is a smaller size. Through alterations to the design, we have achieved this with minimal impact to the content of the magazine. This size allows cost savings and cuts the environmental impact, using less paper and reducing the weight for transportation.
We have also reviewed the paper stock, switching to a producer called Leipa. The content pages use paper called UltraSky, made from 100% post-consumer waste, and the cover uses UltraMag, made from 85% recycled and 15% fibres from PEFC sustainable sources. The cover has a slight coating which reduces the amount of ink required.
The World Wildlife Federation audited Leipa’s UltraSky and UltraMag and both received their “Very Good” rating, achieving the best environmental impact score for web-use papers that they have tested.
With these changes and switching to the potato starch wrapper, we are continually assessing and improving the environmental impact of the magazine. We are also considering offering electronic versions of the magazine, if this is something you would be keen to receive please let us know by emailing email@example.com